Associate Professor, Hirao School of Management, Konan University, Japan
There is growing interest in the travel market with its significant impact on the economy and society. This paper attempts to provide some insight to the Japan domestic travel market by analysing the travel related purchasing behaviour by occupation. It examines travel related expenditure covering five consumption items for domestic travel with and without overnight stays by Japan residents. The occupations examined are management; professionals and engineers; administration; retail, service and security; agriculture, lumbering, fishing; manufacturing, transport, construction, field work; housewives; students; retired and unemployed. The results find that the greatest difference by occupation is the partiality agriculture, lumbering and fishing and housewives have towards package tours, holidays and vacation for travel with and without overnight stays. Concerning travel with overnight stays, management, professionals and engineers exhibited similar purchasing behaviours and for travel without overnight stays, professionals, engineers, administration retail, service and security displayed similar preferences. Students showed an exceptionally strong partiality towards entrance and attraction expenditure when travelling without overnight stays. Another significant result is the weak preference by management for travel gifts and shopping. The purchasing behaviour of manufacturing, transport, construction and field work were the closest to the average traveller.
Keywords: occupation, travel expenditure, consumption item, Japan domestic overnight travel
JEL classification: J10, Z30, Z33