Tag: Q56

SUSTAINABILITY ANALYSIS OF GREECE’S PROMOTION AS A TOURISM DESTINATION

Christos AMOIRADIS

University of Thessaly, Dept. of Bussiness Administration, Larissa, Greece

amic@uth.gr

Mariya STANKOVA

South-West University “Neofit Rilski”, Faculty of Economics, Blagoevgrad, Bulgaria

mzlstan@yahoo.com

Efstathios VELISSARIOU

University of Thessaly, Dept. of Bussiness Administration, Larissa, Greece

belissar@uth.gr

Christos Ap. LADIAS

Professor, RSI Journal

caladias@otenet.gr

Abstract

Sustainable tourist destination management is nowadays one of the competitive components of the tourism industry. Sustainable marketing advocates new mainstream marketing methods that replace conventional publicizing practices, which lead to sustainable development. It also creates an appeal to the businesses to take into consideration social and ecological limitations of conventional corporate marketing philosophy. Promoting sustainability has been considered as a core theme of destination tourism management for attaining competitive edge. Aim must be the sustainable tourism promotion of the tourism destinations. The purpose of this article is to reveal the degree to which the promotion of Greece as a tourist destination is based on sustainable principles. This is done through the analysis of sustainable promotion of 13 regions of Greece, in 2020. The main objective for the analysis of sustainable promotion is the approaching of sustainability concept through the special characteristics of sustainable promotion. The sustainability analysis will be approached quantitively. Three (3) representative variables has been used: a) the approved funds for tourism promotion, b) the tourist over-night staying and c) the tourism saturation of the area, as determined by the TALC model growth coefficients calculation. The results, which have stem from the analysis, could be a useful tool for sustainable tourism management and marketing in frame of the regional policy. They also could be the basis for the proposed strategies. This will help in the future the planners to make tourism development and promotion more sustainable.

Keywords: Tourism Marketing, Tourism Promotion, Sustainability, Sustainability Analysis

JEL classification: M31, Z330, Q56

 pp. 227-238

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EXAMINING THE EXISTENCE OF CO2 EMISSION PER CAPITA CONVERGENCE IN EAST ASIA

Kenichi SHIMAMOTO

Hirao School of Management, Konan University, Nishinomiya, Japan
Correspondence details: Dr. Kenichi Shimamoto Hirao School of Management, Konan University, 8-33 Takamatsu-cho,  Nishinomiya, Hyogo, Japan 663-8204

kenichi@center.konan-u.ac.jp

Abstract

The ‘flying geese’ model of industrial upgrading depicts the income convergence or economic development convergence in East Asia. However, how does this convergence of economic development effect the environment? The surge in the consumption of fossil fuel is causing a large increase in emission of CO2. Global warming affected by CO2 emission poses as a serious threat to East Asian countries with large coastal areas exposed to the rise in sea level. This paper examines CO2 emission per capita to investigate the existence of environmental convergence in East Asian countries and predicts future distribution using deviations, interquartile range, kernel densities distribution, time series approach, β convergence analysis and the Markov chain approach. As a result, no meaningful evidence of convergence was found in the historical evaluation and a non-compressed ergodic distribution was found in the future prediction for CO2 emission.

Keywords: environmental convergence, East Asia, CO2

JEL classification: Q53, Q56, R10

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