MEASURING THE EUROZONE’S TOURISM ECOEFFICIENCY AND PRODUCTIVITY SUSTAINABLE CHARACTER: A SLACK-MODELED TOURISM-INDUCED DATA ENVELOPMENT ANALYSIS

George EKONOMOU

Post-Doctoral Researcher, University of Thessaly

goikonomou@uth.gr

Dimitris KALLIORAS

Professor, University of Thessaly

dkallior@uth.gr

Abstract

The purpose of this study is to investigate how technical efficiency and productivity patterns changed in the Eurozone’s tourism sector over the period 1996-2019. To achieve this, a Slack-Based Measure (SBM) within the Data Envelopment Analysis (DEA) framework was employed. A key strength of this study lies in the carefully selected, multidimensional set of variables that captures the economic and structural heterogeneity of the tourism sector. To strengthen our approach, we also used proxies for environmental degradation. Results reveal an average efficiency score of 0.53 for input-oriented DEA and 0.81 for output-oriented DEA, whereas the Malmquist index score is 1.026. Panel results indicate a positive and significant effect of renewables on technical efficiency. Granger’s causality test reveals a unidirectional relationship from renewables to output-oriented technical efficiency. Practical implications call for practices that reduce environmental burdens while simultaneously increasing desirable revenue outcomes.

Keywords: tourism, economy, sustainability

JEL classification: O47, Z32, Q56

pp. 175-191

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THE TRANSPORT SYSTEM IN BUCHAREST-ILFOV REGION IN ROMANIA: THE PATH TOWARDS SUSTAINABILITY

Corina-Cristiana NASTACĂ

PhD, Bucharest University of Economic Studies, Department of Administration and Public Management, Bucharest, Romania

corina.nastaca@amp.ase.ro

(Corresponding Author)

Claudiu-Emanuel SIMION

Bucharest University of Economic Studies, Management Doctoral School, Bucharest, Romania

simionclaudiuemanuel@gmail.com

Abstract

The study analyses the transport system in Bucharest-Ilfov, the most developed region in Romania in order to identify the challenges in managing its development and solutions for improving urban mobility and promote a more sustainable transport system infrastructure in the area. The objectives of the research are: (1) To investigate citizens’ opinions in Bucharest-Ilfov region regarding the transport infrastructure in the area; (2) To analyse citizens’ degree of satisfaction regarding public transport in Bucharest-Ilfov region; (3) To investigate the main problems and challenges of the public transport system and transport infrastructure in the region and propose solutions for improving urban mobility in a sustainable manner. The methodology of the study consists of an opinion survey conducted by the authors within the citizens of Bucharest-Ilfov region in Romania, in order to find out their opinions regarding the transport infrastructure and the local transport system in the region. The research emphasizes the need for the strategic implementation of sustainable transport solutions that promote environmentally friendly mobility, reduce greenhouse gas emissions, and ease traffic congestion. Furthermore, in the context of the accelerated urbanization of the Bucharest-Ilfov region, the development of a sustainable transport system is becoming a key factor in ensuring balanced, resilient and environmentally friendly urban growth.

Keywords: urban mobility, sustainability, Bucharest-Ilfov region, local public transport system

JEL classification: R0, R1, R4

pp. 53-70

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SUSTAINABILITY ANALYSIS OF GREECE’S PROMOTION AS A TOURISM DESTINATION

Christos AMOIRADIS

University of Thessaly, Dept. of Bussiness Administration, Larissa, Greece

amic@uth.gr

Mariya STANKOVA

South-West University “Neofit Rilski”, Faculty of Economics, Blagoevgrad, Bulgaria

mzlstan@yahoo.com

Efstathios VELISSARIOU

University of Thessaly, Dept. of Bussiness Administration, Larissa, Greece

belissar@uth.gr

Christos Ap. LADIAS

Professor, RSI Journal

caladias@otenet.gr

Abstract

Sustainable tourist destination management is nowadays one of the competitive components of the tourism industry. Sustainable marketing advocates new mainstream marketing methods that replace conventional publicizing practices, which lead to sustainable development. It also creates an appeal to the businesses to take into consideration social and ecological limitations of conventional corporate marketing philosophy. Promoting sustainability has been considered as a core theme of destination tourism management for attaining competitive edge. Aim must be the sustainable tourism promotion of the tourism destinations. The purpose of this article is to reveal the degree to which the promotion of Greece as a tourist destination is based on sustainable principles. This is done through the analysis of sustainable promotion of 13 regions of Greece, in 2020. The main objective for the analysis of sustainable promotion is the approaching of sustainability concept through the special characteristics of sustainable promotion. The sustainability analysis will be approached quantitively. Three (3) representative variables has been used: a) the approved funds for tourism promotion, b) the tourist over-night staying and c) the tourism saturation of the area, as determined by the TALC model growth coefficients calculation. The results, which have stem from the analysis, could be a useful tool for sustainable tourism management and marketing in frame of the regional policy. They also could be the basis for the proposed strategies. This will help in the future the planners to make tourism development and promotion more sustainable.

Keywords: Tourism Marketing, Tourism Promotion, Sustainability, Sustainability Analysis

JEL classification: M31, Z330, Q56

 pp. 227-238

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