DRAWING AN INDICATOR OF TOURISM COMPETITIVENESS AND EXAMINING ITS RELATIONSHIP WITH TOURISM SEASONALITY FOR THE GREEK PREFECTURES

Thomas KRABOKOUKIS

Researcher, Department of Planning and Regional Development, University of Thessaly, Pedion Areos, Volos, 38334, Greece

tkrabokoukis@uth.gr

Serafeim POLYZOS

Professor, Department of Planning and Regional Development, University of Thessaly, Pedion Areos, Volos, 38334, Greece

spolyzos@uth.gr

Abstract

Within the context that tourism competitiveness is a complex concept, this article proposes a conceptual framework and uses Pena’s P2 distance synthetic index (DP2) to classify the Greek prefectures according to their competitiveness. This paper aims to define the potentials of Greek prefectures through the tourism competitiveness index. Additionally, examines the relationship between tourism competitiveness and tourism seasonality which is a significant phenomenon that affects tourism every destination globally. The study utilizes a total of 66 variables, and the data were processed using the Package ‘p2distance’ in R Studio. The analysis reveals four groups according to their values in the tourism competitiveness index (DP2) and tourism seasonality (RSI). In these four groups, tourism carrying capacity and tourism saturation indexes from previous studies are also presented in the last section. Overall, the analysis supports multidisciplinary and synthetic research in the modeling of tourism research and promotes the DP2 synthetic index in the study of tourism competitiveness. The overall analysis can propose a tool for tourism management and regional policy, as these are complex concepts. The proposed approach advances the DP2 index as a quantitative measure for tourism competitiveness and compares the results with tourism seasonality

Keywords: tourism competitiveness, tourism attractiveness, tourism seasonality, regional and tourism development, DP2 synthetic index

JEL classification: R10, R11, R58, C43, Z32

 pp. 55-70

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ENVIRONMENTAL COOPERATION AS A WAY OF DEVELOPING ECO-TOURISM IN THE ARCTIC REGION

Raisa M. IVANOVA

Associate Professor at the Department of Tourism and Hospitality, Bunin Yelets State University, Yelets, Russian Federation

ivanova5438@ubogazici.in

Olga V. SKROBOTOVA

Head of Department of Tourism and Hospitality, Bunin Yelets State University, Yelets, Russian Federation

skrobotova5438@murdoch.in

Nadezhda K. MARTYNENKO

Professor at the Department of Economics and Socio-Humanities, M.K. Ammosov North-Eastern Federal University, Yakutsk, Russian Federation

mar-vol@tanu.pro

Olga S. TAMER

Professor at the Department of Applied Mathematics and Natural Science Disciplines, Tyumen Industrial University, Tyumen, Russian Federation

tamer.o@nuos.pro

Anatoly V. KOZLOV

Professor at the Department of Transport, Oil and Gas Technology, Tyumen Industrial University, Tyumen, Russian Federation

an-kozlov@uohk.com.cn

Abstract

Tourism as a means of diversifying economic development can only be considered in those regions that have enough tourism potential. The application of tourism management methods in the region requires factoring in the specifics of the region itself and the possibility of increasing the number of inbound tourists. The relevance of the study is determined by the fact that the number of regions that can offer a competitive product is quite small and tourism is often their main income category. The novelty of the study is that the Arctic region is subsidized and often the region’s economy is focused only on the extraction and processing of minerals. Attraction of tourists is limited due to climatic and infrastructural conditions. As a novelty of the study, the question of how to build infrastructure and provide a management model in the Arctic region is considered, provided that the model meets the standards of public administration. The practical application of the research results can be achieved on the condition that each of the participants in the public administration process can implement a regional development program at the level of the Arctic regions. The main task will be considered the process of formation of a competitive environmental and managerial environment upon financing with self-supporting forms.

Keywords: conditions for the development of tourism, the construction of tourist facilities, entrepreneurial activity in tourism activity, tourist demand, study programs at universities.

JEL classification: Q57, R11, Z32

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VISUAL COMMUNICATION AND ICTS FOR THE APPLICATION OF VALUE CO-CREATION STRATEGIES IN HOTELS’ WEBSITES IN ATHENS, GREECE

Vicky KATSONI

Associate Professor, University of Western Attica, Department of Tourism Management, Ag. Spiridonos and Milou 1, 12210, Egaleo, Greece

katsoniv@gmail.com

Panagiota DIONYSOPOULOU

Co-operative Tutor of Hellenic Open University, Athens, Greece

yoldi@hol.gr

Abstract

The purpose of this paper is to provide an understanding of the way principals for tourism development could incorporate Information and Communication Technologies (ICT) into their models, addressing such issues as new visual communication technologies and value co-creation, based on a survey in the city of Athens, Greece. The authors argue that collaboration among key stakeholders in the tourism industry around ICT may assist in the promotion of the destination and enhance economic development. The paper demonstrates the need to redefine the relationships and the ways of communication and value co-creation between tourism principals, according to new requirements in the evolutionary process of the tourism phenomenon.

Keywords: ICTs, Value co-creation, Visual Communication, e-Tourism, C-commerce

JEL classification: Z3, Z33, Z32, Z38, M31, M15
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