Xhuvani University, Elbasan,
Eqrem Cabej University, Gjirokaster
This paper provides an analysis of the main characteristics of MSMEs in this sector and identifies the existing problems using data from 83 holiday hotels during summer 2006 in Durres region, which is the major sun-and-beach segment in Albania. The results of the survey are in line with the general economic situation in Albania which is characterised by the dominance of micro and small-sized enterprises, mainly family businesses. More specifically, the majority of the holiday hotels in the sample (82 per cent) are micro and small hotels and only four per cent are big hotels. One of the main problems arising from this situation is that hotels of this size match only the demand of individual clients or small groups of tourists and are generally not able to work with big tourist groups organised in package tours by the western operators. Finally, this paper provides interesting recommendations for policy makers, public authorities and hotel managers in order to identify the priorities for the development of the holiday hotels sector and tourism in Albania. read more
Key words: MSMEs, holiday hotels sector, survey.