FORMS OF INTERNATIONAL ASSIGNEMENTS APPLIED BY FOREIGN COMPANIES OPERATING IN ALBANIA

Albana BORIÇI (Begani)

Assiociate Professor, Faculty of Economy, University “Luigj Gurakuqi”, Shkoder, Albania

albana.borici@unishk.edu.al

Alba BERBERI

PhD, Faculty of Economy, University “Luigj Gurakuqi”, Shkoder, Albania

alba.berberi@unishk.edu.al

Abstract

Various authors argue that, in today’s highly competitive global business environment, the effective management of international human resources, is imperative for the MNCs[1]’ ability to appropriately identify and fulfill markets’ demands, to continuously innovate and consequently to differentiate from their competitors. Within the context of international human resources management (IHRM), global staffing, has been receiving particular attention among researchers, for almost three decades, firstly focusing on expatriates’ management and more recently on new forms of international assignments. Nevertheless, discussions on the field of IHRM as well as the issue of global staffing are quite new and rare in the Albanian management literature, despite the growing number of foreign companies investing and operating in Albania. Due to this literature gap, especially regarding the new forms of international transfers, the purpose of this paper is to make the first step in understanding the actual forms of international assignments used by foreign companies in Albania. Accordingly, the paper is built as an exploratory study, based on three main pillars. At first, it aims to present the various forms of international transfers MNC’s use. Second, it tries to explore, through the use of case studies, if any of these forms is applicable by foreign companies in Albania. And third, it aims to set a base for raising questions for future research in this specific topic. The primary research instrument used for the purposes of this paper is the semi-structured interview, conducted with the HRM officials at the headquarters of the companies selected as case studies, or the manager of the HR department of these companies’ subsidiaries in Albania. Given the exploratory nature of the study and the fact that it belongs to a quite new topic in the Albanian literature, several foreign companies operating in our country, belonging to different sectors, such as banking, production, insurance, education and telecommunication, have been subject of interviews with HRM staff. However, only the interview results of two of these case studies are presented in details in the paper.

Keywords: expatriates, international assignments, foreign companies, Albania

JEL classification: M160

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[1] MNC-multinational company

MERGERS AND ACQUISITIONS STRATEGIES FOR MARKET PENETRATION IN NEW COUNTRIES: THE CASE OF ALSEA GROUP

José G. VARGAS-HERNÁNDEZ

University Center for Economic and Managerial Economics, University of Guadalajara
Periférico Norte 799 Edif. G.201-7, Núcleo Universitario Los Belenes.
Zapopan, Jalisco, 45100, México
Tel: +523337703340 ext. 25685, jgvh0811@yahoo.com,josevargas@cucea.udg.mx
jvargas2006@gmail.com

Michelle Ángeles PÉREZ MARTÍNEZ

University Center for Economic and Managerial Economics, University of Guadalajara
Periférico Norte 799 Edif. G.201-7, Núcleo Universitario Los Belenes.
Zapopan, Jalisco, 45100, México

Abstract

The principal subject matter of this document is to present the use of mergers and acquisitions as market entry modes, through the international strategy and global standardization. How practical part will be held strategic analysis of Grupo Alsea a Mexican company dedicated to the operation of restaurants in Mexico, Latin America and Spain, will show how it has managed to penetrate the Latin American market and beyond the European market, what were their strategies for penetrating markets in other countries? And how effective are these strategies? Thus, concluding that the use of mergers and acquisitions for Alsea group represented its main strategic key coupled with the synergy of corporate governance, social responsibility, sustainability and development of its employees.

Keywords: Acquisitions, Global Standardization, International Strategy, Mergers

JEL classification: D220, D430, D470, M160, M210
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