José G. VARGAS-HERNÁNDEZ
University Center for Economic and Managerial Economics, University of Guadalajara Periférico Norte 799 Edif. G.201-7, Núcleo Universitario Los Belenes. Zapopan, Jalisco, 45100, México Tel: +523337703340 ext. 25685, jgvh0811@yahoo.com,josevargas@cucea.udg.mx jvargas2006@gmail.comMichelle Ángeles PÉREZ MARTÍNEZ
University Center for Economic and Managerial Economics, University of Guadalajara Periférico Norte 799 Edif. G.201-7, Núcleo Universitario Los Belenes. Zapopan, Jalisco, 45100, MéxicoAbstract
The principal subject matter of this document is to present the use of mergers and acquisitions as market entry modes, through the international strategy and global standardization. How practical part will be held strategic analysis of Grupo Alsea a Mexican company dedicated to the operation of restaurants in Mexico, Latin America and Spain, will show how it has managed to penetrate the Latin American market and beyond the European market, what were their strategies for penetrating markets in other countries? And how effective are these strategies? Thus, concluding that the use of mergers and acquisitions for Alsea group represented its main strategic key coupled with the synergy of corporate governance, social responsibility, sustainability and development of its employees.
Keywords: Acquisitions, Global Standardization, International Strategy, Mergers
JEL classification: D220, D430, D470, M160, M210
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