Tag: Q13

TERRITORIAL DISTRIBUTION OF LAND RESOURCE POTENTIAL OF AGRICULTURAL USE IN WORLD COUNTRIES

Natalia TRUSOVA

Professor, Department of Business Consulting and International Tourism, Dmytro Motornyi Tavria State Agrotechnological University

nv.trusova6607@tanu.pro

Sergey KALCHENKO

Professor, Department of Business Consulting and International Tourism, Dmytro Motornyi Tavria State Agrotechnological University

skalchenko@uoa.com.nl

Nataliia POCHERNINA

Associate Professor, Department of Business Consulting and International Tourism, Dmytro Motornyi Tavria State Agrotechnological University

natali.pochernina@uoa.com.nl

Oleg KRAVETS

Associate Professor, Department of Management, Dmytro Motornyi Tavria State Agrotechnological University

ov.kravets@lund-univer.eu

Yurii HURBYK

Associate Professor, Department of Economics and Hotel and Restaurant Business, Bogdan Khmelnitsky Melitopol State Pedagogical University

prof.hurbyk@nanyang-uni.com

Abstract

The article considers the territorial distribution of agricultural land and resource potential. From the standpoint of implementing the integrated value of the ecological and economic component of land resources, a methodological approach to the monetary valuation of agricultural land as one of the regulatory tools of territorial distribution of land in the world. The systematic approach to the formation of market turnover of agricultural lands and the formation of land resource potential of agricultural enterprises is substantiated. Indicators for assessing the land resource potential of agricultural use from the standpoint of the development of land relations in agriculture are presented. The method of normative monetary valuation of a separate agricultural land plot has been modified by changing its estimated value by an integrated indicator. The indicators for assessing the efficiency of land use are systematized. The territorial distribution of the main categories of lands in the world is analyzed. The share of arable land suitable for growing crop products in the world is determined. The dynamics of agricultural land areas by regions of the world and their reserve volume suitable for the development in the world are given. The ecological and agrochemical condition of the wholesale coverage of agricultural lands in Ukraine and in the natural and climatic zones of Polissya, Forest-Steppe and Steppe has been determined. The value of agricultural land in Europe and Ukraine is estimated.

Keywords: agricultural lands, agricultural production, monetary valuation of land plots, crop products, ecology.

JEL classification: Q12, Q13, Q16, Q17

 pp. 257-276

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COULD A NEW AGRICULTURAL AUCTION MARKET IMPLEMENT A GOOD MARKETING MIX?

Siti Afni ANISAH

Undergraduate Alumni in Faculty of Agriculture, Universitas Gadjah Mada, Jl Flora Bulaksumur, Yogyakarta 55281, Indonesia

siti.afni.anisah@mail.ugm.ac.id

Lestari Rahayu WALUYATI

Senior Lecturer in Faculty of Agriculture, Universitas Gadjah Mada, Jl Flora Bulaksumur, Yogyakarta 55281, Indonesia

lestarirahayu_wlyt@ugm.ac.id

Agus Dwi NUGROHO*

Junior Lecturer in Faculty of Agriculture, Universitas Gadjah Mada, Jl Flora Bulaksumur, Yogyakarta 55281, Indonesia. PhD Student in Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences, Godollo, Hungary

agus.dwi.n@mail.ugm.ac.id

Abstract

As a new marketer, the Sleman auction market must compete with existing traders to meet consumer demand. One way to solve this problem by implementing a good marketing mix. This study aims to find out the implementation of the marketing mix in the Sleman auction market. The study was conducted in the Sleman Regency, Indonesia, from January to March 2020. The study used primary data from interviews with all auction market traders using a questionnaire and observation of various auction market activities. The data in this study was analyzed by the Likert scale. The study showed that implementing the marketing mix in the Sleman auction market was categorized as high. This is possible due to the managers’ professionalism, support from external parties, complete infrastructure, and good relationships with other stakeholders. However, the Sleman auction market managers must increase the promotion using social media, improve auction market service training, increase the number of contract workers, transparent when delivering information to traders, and fix the Standard Operating Procedure.

Keywords: Chili, Likert, Marketing Mix, Sleman Auction Market

JEL classification: D12, D44, Q13

 pp. 181-191

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PRODUCTION AND MARKETING EFFICIENCY OF PATCHOULI OIL INDUSTRY IN INDONESIA

E. ERNAWATI

Ph.D Scholar in Economics, Faculty of Economics and Business, Universitas Syiah Kuala (USK), Atsiri Research Center-Pusat Unggulan Iptek Perguruan Tinggi (ARC-PUIPT) Nilam Aceh, USK, Indonesia

minaraqi@yahoo.com

Raja MASBAR

Professor, Faculty of Economics and Business, Universitas Syiah Kuala (USK), Indonesia

raja.masbar53@gmail.com

M. Shabri Abd. MAJID*

Professor, Faculty of Economics and Business, Universitas Syiah Kuala (USK), Indonesia

 mshabri@unsyiah.ac.id

*Corresponding author

Abd. JAMAL

Associate Professor, Faculty of Economics and Business, Universitas Syiah Kuala (USK), Indonesia

abdjamal@unsyiah.ac.id

Abstract

This study aims to empirically measure and analyse the production and marketing efficiency of the patchouli oil industry in Aceh, Indonesia. The study uses primary data collected from 120 patchouli farmers and analysed using the Data Envelopment Analysis (DEA) approach. The results showed that, on average, the patchouli oil production and marketing efficiency levels were in the moderate-eficient and the low-efficient categories, respectively. The patchouli farmers have great opportunities to improve their production and marketing efficiency by optimising the use of proper inputs’ combinations and agricultural intensification technologies.

Keywords: Production efficiency, Marketing efficiency, Agricultural technology, DEA

JEL classification: D24, C14, Q13

 pp. 135-148

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