DIGITALIZATION OF TERRITORIAL AND ECONOMIC SYSTEMS AT THE REGIONAL LEVEL

Vita HAVRYLIUK

Assistant, Department of Mathematical Disciplines, Informatics and Modeling, State Agrarian and Engineering University in Podilia

vita.havryliuk@politechnika.pro

Andrii HROMYK

Associate Professor, Department of Mathematical Disciplines, Informatics and Modeling, State Agrarian and Engineering University in Podilia

a.hromyk7919@nuos.pro

Ivan SEMENETS

Associate Professor, Department of Economics of Enterprise, Kamianets-Podilskyi Ivan Ohiienko National University

iv-semenets@tanu.pro

Tetiana PYLYPIUK

Associate Professor, Department of Informatics, Kamianets-Podilskyi Ivan Ohiienko National University

pylypiuk.tm@uohk.com.cn

Rostislav MOTSYK

Associate Professor, Department of Informatics, Kamianets-Podilskyi Ivan Ohiienko National University

ros-motsyk@uohk.com.cn

Anna KOSTYAKOVA

Associate Professor, Department of Accounting and Taxation, Dmytro Motornyi Tavria State Agrotechnological University

anna.kostyakova@kaiost.cn

Abstract

The article considers the features, trends and patterns of the development of digitalization of territorial and economic systems. IT technologies have been implemented in an integrated model for assessing the sectors of digitalization of territorial and economic systems, which are determined on the basis of the concept of “Industry 4.0” and aimed at increasing production and servicing public needs, increasing the competitiveness of the state. It is substantiated that the process of digitalization of the territorial economic system is formed on the basis of Internet economy (environment for introducing e-business) and “digital economy” ‒ a modern type of management, characterized by methods of resource management in production, distribution, exchange and consumption. The hierarchical structure and model of digitalization of territorial and economic systems are presented. Methodical approaches to the assessment of digitalization of territorial and economic systems are determined. Scenarios for ensuring the development of digitalization of sectors of territorial economic systems on an innovative basis are grouped. The analysis of the development of the Internet trade market in Ukraine is carried out. The volume of production (services) by types of economic activity in the field of digital territorial and economic systems is determined. The dynamics of the trend of financial results of enterprises in the field of telecommunications, computer programming, consulting and information services in Ukraine is presented. Forecast indicators of the development of digitalization of territorial and economic systems, including in the production of information and communication technologies, services and use of computer equipment have been calculated.

Keywords: digitalization, Internet trade, business entities, business processes, IT technologies

JEL classification: L24, L81, L86, M15

 pp. 209-226

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INTEGRATION PROCESSES IN THE ECONOMIC SPACE OF RUSSIA’S NORTHERN REGIONS

Sergey KOZHEVNIKOV

Candidate of Sciences (Economics), Leading Researcher, Deputy Head of Department, Vologda Research Center of the RAS, Russia

kozhevnikov_sa@bk.ru

Abstract

The article reveals the essence, provision factors, and development stages of the spatial integration of regional economies on the basis of a critical analysis of the scientific literature. The author studies the features of integration/disintegration processes in the economic space of Russia’s European North in the post-Soviet period. The paper shows that cooperative relations of the region with other entities of the Russian Federation, which have been preserved since the USSR, can become an objective basis for the development of integration processes. However, they are constrained by a significant export orientation of the Northern region’s economy, negative demographic and migration processes that limit the integration development in the region’s labor market, and a decline in the level of spatial transport connectivity. The author substantiates conceptual areas, priorities, and tools for ensuring the spatial integration of the Northern region’s economy at the intra- and interregional levels.

Keywords: economic space, spatial integration, disintegration, connectivity of space, European North of Russia.

JEL classification: R12

 pp. 193-208

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COULD A NEW AGRICULTURAL AUCTION MARKET IMPLEMENT A GOOD MARKETING MIX?

Siti Afni ANISAH

Undergraduate Alumni in Faculty of Agriculture, Universitas Gadjah Mada, Jl Flora Bulaksumur, Yogyakarta 55281, Indonesia

siti.afni.anisah@mail.ugm.ac.id

Lestari Rahayu WALUYATI

Senior Lecturer in Faculty of Agriculture, Universitas Gadjah Mada, Jl Flora Bulaksumur, Yogyakarta 55281, Indonesia

lestarirahayu_wlyt@ugm.ac.id

Agus Dwi NUGROHO*

Junior Lecturer in Faculty of Agriculture, Universitas Gadjah Mada, Jl Flora Bulaksumur, Yogyakarta 55281, Indonesia. PhD Student in Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences, Godollo, Hungary

agus.dwi.n@mail.ugm.ac.id

Abstract

As a new marketer, the Sleman auction market must compete with existing traders to meet consumer demand. One way to solve this problem by implementing a good marketing mix. This study aims to find out the implementation of the marketing mix in the Sleman auction market. The study was conducted in the Sleman Regency, Indonesia, from January to March 2020. The study used primary data from interviews with all auction market traders using a questionnaire and observation of various auction market activities. The data in this study was analyzed by the Likert scale. The study showed that implementing the marketing mix in the Sleman auction market was categorized as high. This is possible due to the managers’ professionalism, support from external parties, complete infrastructure, and good relationships with other stakeholders. However, the Sleman auction market managers must increase the promotion using social media, improve auction market service training, increase the number of contract workers, transparent when delivering information to traders, and fix the Standard Operating Procedure.

Keywords: Chili, Likert, Marketing Mix, Sleman Auction Market

JEL classification: D12, D44, Q13

 pp. 181-191

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