HOW DOES GLOBAL AND LOCAL CLIMATE CHANGE AWARENESS INFLUENCE TOURISTS’ WILLINGNESS TO CONTRIBUTE TO ENVIRONMENTAL SOLUTIONS?

Angeliki, N. MENEGAKI

Department of Business Administration and Tourism, Hellenic Mediterranean University, Heraklion, Crete, GREECE

amenegaki@hmu.gr

Can Tansel TUGCU

Faculty of Economics and Administrative Sciences, Akdeniz University, TURKIYE,

cantanseltugcu@akdeniz.edu.tr

Abstract

Our study investigates the influence of both global and local climate change awareness on tourists’ willingness to contribute, either financially or through time donations, to climate change mitigation efforts. Drawing on survey data from 650 respondents, the findings indicate that global awareness significantly enhances tourists’ propensity to take action, whereas local awareness exerts no statistically significant effect. Tourists who recognize the global dimensions of climate change are more inclined to support environmental initiatives within their home country. These results suggest that promoting a broader, global understanding of environmental issues is more effective in fostering pro-environmental behavior among tourists than focusing on localized impacts. The implications for policymakers and the tourism sector are clear: public awareness campaigns and interventions should emphasize global environmental awareness to promote sustainable tourism. Specifically, integrating global climate education into tourism programs and providing accessible, cost-effective options for sustainable practices can help translate tourists’ willingness into tangible action.

Keywords: Climate change, sustainable tourism, willingness to pay, global and local impacts, Structural Equation Modelling

JEL classification: Q01, Q54, Q56, Z32

pp. 37-49

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SUSTAINABILITY ANALYSIS OF GREECE’S PROMOTION AS A TOURISM DESTINATION

Christos AMOIRADIS

University of Thessaly, Dept. of Bussiness Administration, Larissa, Greece

amic@uth.gr

Mariya STANKOVA

South-West University “Neofit Rilski”, Faculty of Economics, Blagoevgrad, Bulgaria

mzlstan@yahoo.com

Efstathios VELISSARIOU

University of Thessaly, Dept. of Bussiness Administration, Larissa, Greece

belissar@uth.gr

Christos Ap. LADIAS

Professor, RSI Journal

caladias@otenet.gr

Abstract

Sustainable tourist destination management is nowadays one of the competitive components of the tourism industry. Sustainable marketing advocates new mainstream marketing methods that replace conventional publicizing practices, which lead to sustainable development. It also creates an appeal to the businesses to take into consideration social and ecological limitations of conventional corporate marketing philosophy. Promoting sustainability has been considered as a core theme of destination tourism management for attaining competitive edge. Aim must be the sustainable tourism promotion of the tourism destinations. The purpose of this article is to reveal the degree to which the promotion of Greece as a tourist destination is based on sustainable principles. This is done through the analysis of sustainable promotion of 13 regions of Greece, in 2020. The main objective for the analysis of sustainable promotion is the approaching of sustainability concept through the special characteristics of sustainable promotion. The sustainability analysis will be approached quantitively. Three (3) representative variables has been used: a) the approved funds for tourism promotion, b) the tourist over-night staying and c) the tourism saturation of the area, as determined by the TALC model growth coefficients calculation. The results, which have stem from the analysis, could be a useful tool for sustainable tourism management and marketing in frame of the regional policy. They also could be the basis for the proposed strategies. This will help in the future the planners to make tourism development and promotion more sustainable.

Keywords: Tourism Marketing, Tourism Promotion, Sustainability, Sustainability Analysis

JEL classification: M31, Z330, Q56

 pp. 227-238

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EXAMINING THE EXISTENCE OF CO2 EMISSION PER CAPITA CONVERGENCE IN EAST ASIA

Kenichi SHIMAMOTO

Hirao School of Management, Konan University, Nishinomiya, Japan
Correspondence details: Dr. Kenichi Shimamoto Hirao School of Management, Konan University, 8-33 Takamatsu-cho,  Nishinomiya, Hyogo, Japan 663-8204

kenichi@center.konan-u.ac.jp

Abstract

The ‘flying geese’ model of industrial upgrading depicts the income convergence or economic development convergence in East Asia. However, how does this convergence of economic development effect the environment? The surge in the consumption of fossil fuel is causing a large increase in emission of CO2. Global warming affected by CO2 emission poses as a serious threat to East Asian countries with large coastal areas exposed to the rise in sea level. This paper examines CO2 emission per capita to investigate the existence of environmental convergence in East Asian countries and predicts future distribution using deviations, interquartile range, kernel densities distribution, time series approach, β convergence analysis and the Markov chain approach. As a result, no meaningful evidence of convergence was found in the historical evaluation and a non-compressed ergodic distribution was found in the future prediction for CO2 emission.

Keywords: environmental convergence, East Asia, CO2

JEL classification: Q53, Q56, R10

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