Month: June 2021

IMPACT OF SERVICE AND E-SERVICE QUALITY, PRICE AND IMAGE ON THE TRUST AND LOYALTY OF THE ELECTRONIC BANKING CUSTOMERS

Ilirjana ZYBERI

Doctor,  Faculty of Economy, University “Eqrem Çabej”,Gjirokastra, Albania

izyberi@yahoo.com

Antoneta POLO

Doctor,Docent,  Faculty of Economy, University “Eqrem Çabej”,Gjirokastra, Albania

neta_polo@yahoo.com

Abstract

In the era of globalization and increasing competition worldwide, banks are changing their strategies in order to reach customers around the world easier and cheaper. Banks have adopted modern technology to reduce costs and improve the quality of customer service as well as provide standardization of basic services. Albania has been a positive trend in the use of e-banking and the Internet as a new alternative for providing banking products and services. The purpose of this study is to measure the impact of service quality, quality of e-service, price factors and image have on the trust and loyalty of customers to banks and present some conclusions in order to improve the e-banking situation in Albania. The study is based on primary data collected from the administration of 400 questionnaires in three districts of Gjirokastra region. Data were analyzed using classical econometric models (linear multifactorial regression). From the multivariate analysis, used to see the relationship between trust and service quality, e-service quality, price and image, it resulted that e-service quality, image and price are important factors influencing customer trust, while quality of service does not appear to be statistically significant. All four of the above factors were taken into account to see their relationship with loyalty to banks. Multivariate analysis showed that all four factors are statistically significant in their impact on loyalty. These findings constitute a valuable contribution to the financial institutions, financial advisors, bank customers and prospective applicants.

Keywords: trust, loyalty, image, service quality, quality of e-services

JEL classification: E5

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MODELING LOGISTIC ENTERPRISE RE-LOCATION DECISION BY A NESTED LOGIT MODEL

Y Nguyen CAO

Dr.Eng Vietnam-Japan Research and Development Center, Department of Transport Economics,University of Transport and Communications,Cau Giay, No.03 Lang Thuong, Dong Da, Ha Noi, Viet Nam

ynguyencao82@utc.edu.vn

Abstract

This paper develops a model to analyze decisions regarding the relocation process for logistics enterprise by using nested logit model. In this framework, two decision points in the relocation process are assumed and maintained in the micro-simulation modeling. The first decision, move or non move and the second decision, choosing the destination location. This study applied the relocation decision structure of each logistics enterprise by nested logit model to find out the best model. In case study, the logistics enterprise relocation decision model has acceptable performance by the nested logit model. However, the nested logit model has to follow the IID Gumbel distribution holds within each nest. Therefore, nested logit model cannot take into account the various tastes among alternatives in the random part of utility function to improve the implementation of the model. The results indicate that big logistics enterprises have a lower probability of relocating and the migrating enterprises are more attractive in the zone which has a high accessibility. Finally, the population density, number of employees and the average land prices of zone strongly affect on the relocation decision making process of individual logistics enterprises.

Keywords: Logistics Enterprise, Re-location Decision Model, Nested Logit Model

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DIGITAL ECONOMY WITHIN THE EURASIAN ECONOMIC UNION: CURRENT STATE AND DEVELOPMENT PROSPECTS

Dinara B. KALYBEKOVA

Senior Lecturer at the Department of Finance and Accounting, University of International Business, Almaty, Republic of Kazakhstan

dinara-kalybekova@tanu.pro

Galiya N. SANSYZBAYEVA

Professor at the Department of Management, Al-Farabi Kazakh National University, Almaty, Republic of Kazakhstan

gn.sansyzbayeva@tanu.pro

Madina O. KOISHYBAEVA

Senior Lecturer at the Department of Management and Foundations of Law, Kazakh National Women’s Teacher Training University, Alma-Ata, Republic of Kazakhstan

madina.koishybaeva@uohk.com.cn

Tolkyn OSPANBEK

Senior Lecturer at the Department of Management and Foundations of Law, Kazakh National Women’s Teacher Training University, Alma-Ata, Republic of Kazakhstan

tospanbek@ust-hk.com.cn

Aitolkyn B. KULMAGANBETOVA

Senior Lecturer at the Department of Management and Foundations of Law, Kazakh National Women’s Teacher Training University, Alma-Ata, Republic of Kazakhstan

ai-kulmaganbetova@uohk.com.cn

Abstract

Theoretical ideas about the influence of growing information flows on the current socio-economic system can be found in the concepts of the post-industrial and information society. Changes in production processes, the reorientation of production with the development of material goods for the provision of services, the globalisation of the economy are noted by theorists of the digital community as more fundamental properties of the newest type of society, caused by informatisation. The digital era is defined by continuous streams of data containing information, knowledge, ideas, and innovation. Global digital transformation (digitalisation) has changed not only the economic, but also the social vision of the world. The rapid growth of high-tech production is a key development trend in the modern world industry. However, the situation in developing countries as well as in “countries with economies in transition” differs from that in developed countries. Accordingly, the purpose of the study is to analyse digital transformation in the socio-economic aspect of the countries of the Eurasian Economic Union. The readiness of the countries of the Eurasian Economic Union (EAEU) as a whole for the digital transformation of the economy and society. Within the framework of the study, the main theoretical approaches to understanding digitalisation and its main processes are identified, the opinion of various authors regarding the understanding of the category of digitalisation and digital transformation of the economy is presented. The trends of digital transformation of both the Eurasian Economic Union and in the context of the participating countries, the main prerequisites and main difficulties in this process are considered, the main problems are identified, and the main prospects are also considered. Prospects for further research are conditioned by the subsequent study of the trends in digital transformation of the EAEU countries, considering the differentiation of the EAEU countries by the level of industrial development, as well as by the degree of lagging behind the global transition trends. The study is of practical value within the framework of summarising data on the main directions of digital transformation development, as well as on the existing difficulties in the EAEU countries regarding this process.

Keywords: Industry 4.0, digitalisation, business structures, digital transformation, national economic systems.

JEL classification: F55, F63, R50 

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