Y Nguyen CAO
Dr.Eng, Vietnam-Japan Research and Development Center, Department of Transport Economics, University of Transport and Communications, Cau Giay, No.03, Lang Thuong, Dong Da, Ha Noi, Viet Nam
This paper focuses on analyzing the origin data source to find out the principle motives and preferences which influence the location choice behaviors of individual firms in Tokyo metropolitan area. A modeling framework is developed to analyze decisions regarding location choice for enterprises using a multinomial logit model. In case study, the proposed model is tested for retailers, wholesalers, warehouses and manufacturers. The results indicate that for choosing a location, the number of employees is a more important determinant for manufacturers and warehouses than that for retailers and wholesalers. Additionally, the results indicate that transportation cost and the land prices in a given zone strongly affect the decision making process of all the firms in the metropolitan area.
Keywords: Multinomial Logit Model, Location Decision Behavior, Location Choice Model