SUSTAINABILITY ANALYSIS OF GREECE’S PROMOTION AS A TOURISM DESTINATION

Christos AMOIRADIS

University of Thessaly, Dept. of Bussiness Administration, Larissa, Greece

amic@uth.gr

Mariya STANKOVA

South-West University “Neofit Rilski”, Faculty of Economics, Blagoevgrad, Bulgaria

mzlstan@yahoo.com

Efstathios VELISSARIOU

University of Thessaly, Dept. of Bussiness Administration, Larissa, Greece

belissar@uth.gr

Christos Ap. LADIAS

Professor, RSI Journal

caladias@otenet.gr

Abstract

Sustainable tourist destination management is nowadays one of the competitive components of the tourism industry. Sustainable marketing advocates new mainstream marketing methods that replace conventional publicizing practices, which lead to sustainable development. It also creates an appeal to the businesses to take into consideration social and ecological limitations of conventional corporate marketing philosophy. Promoting sustainability has been considered as a core theme of destination tourism management for attaining competitive edge. Aim must be the sustainable tourism promotion of the tourism destinations. The purpose of this article is to reveal the degree to which the promotion of Greece as a tourist destination is based on sustainable principles. This is done through the analysis of sustainable promotion of 13 regions of Greece, in 2020. The main objective for the analysis of sustainable promotion is the approaching of sustainability concept through the special characteristics of sustainable promotion. The sustainability analysis will be approached quantitively. Three (3) representative variables has been used: a) the approved funds for tourism promotion, b) the tourist over-night staying and c) the tourism saturation of the area, as determined by the TALC model growth coefficients calculation. The results, which have stem from the analysis, could be a useful tool for sustainable tourism management and marketing in frame of the regional policy. They also could be the basis for the proposed strategies. This will help in the future the planners to make tourism development and promotion more sustainable.

Keywords: Tourism Marketing, Tourism Promotion, Sustainability, Sustainability Analysis

JEL classification: M31, Z330, Q56

 pp. 227-238

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DIGITALIZATION OF TERRITORIAL AND ECONOMIC SYSTEMS AT THE REGIONAL LEVEL

Vita HAVRYLIUK

Assistant, Department of Mathematical Disciplines, Informatics and Modeling, State Agrarian and Engineering University in Podilia

vita.havryliuk@politechnika.pro

Andrii HROMYK

Associate Professor, Department of Mathematical Disciplines, Informatics and Modeling, State Agrarian and Engineering University in Podilia

a.hromyk7919@nuos.pro

Ivan SEMENETS

Associate Professor, Department of Economics of Enterprise, Kamianets-Podilskyi Ivan Ohiienko National University

iv-semenets@tanu.pro

Tetiana PYLYPIUK

Associate Professor, Department of Informatics, Kamianets-Podilskyi Ivan Ohiienko National University

pylypiuk.tm@uohk.com.cn

Rostislav MOTSYK

Associate Professor, Department of Informatics, Kamianets-Podilskyi Ivan Ohiienko National University

ros-motsyk@uohk.com.cn

Anna KOSTYAKOVA

Associate Professor, Department of Accounting and Taxation, Dmytro Motornyi Tavria State Agrotechnological University

anna.kostyakova@kaiost.cn

Abstract

The article considers the features, trends and patterns of the development of digitalization of territorial and economic systems. IT technologies have been implemented in an integrated model for assessing the sectors of digitalization of territorial and economic systems, which are determined on the basis of the concept of “Industry 4.0” and aimed at increasing production and servicing public needs, increasing the competitiveness of the state. It is substantiated that the process of digitalization of the territorial economic system is formed on the basis of Internet economy (environment for introducing e-business) and “digital economy” ‒ a modern type of management, characterized by methods of resource management in production, distribution, exchange and consumption. The hierarchical structure and model of digitalization of territorial and economic systems are presented. Methodical approaches to the assessment of digitalization of territorial and economic systems are determined. Scenarios for ensuring the development of digitalization of sectors of territorial economic systems on an innovative basis are grouped. The analysis of the development of the Internet trade market in Ukraine is carried out. The volume of production (services) by types of economic activity in the field of digital territorial and economic systems is determined. The dynamics of the trend of financial results of enterprises in the field of telecommunications, computer programming, consulting and information services in Ukraine is presented. Forecast indicators of the development of digitalization of territorial and economic systems, including in the production of information and communication technologies, services and use of computer equipment have been calculated.

Keywords: digitalization, Internet trade, business entities, business processes, IT technologies

JEL classification: L24, L81, L86, M15

 pp. 209-226

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INTEGRATION PROCESSES IN THE ECONOMIC SPACE OF RUSSIA’S NORTHERN REGIONS

Sergey KOZHEVNIKOV

Candidate of Sciences (Economics), Leading Researcher, Deputy Head of Department, Vologda Research Center of the RAS, Russia

kozhevnikov_sa@bk.ru

Abstract

The article reveals the essence, provision factors, and development stages of the spatial integration of regional economies on the basis of a critical analysis of the scientific literature. The author studies the features of integration/disintegration processes in the economic space of Russia’s European North in the post-Soviet period. The paper shows that cooperative relations of the region with other entities of the Russian Federation, which have been preserved since the USSR, can become an objective basis for the development of integration processes. However, they are constrained by a significant export orientation of the Northern region’s economy, negative demographic and migration processes that limit the integration development in the region’s labor market, and a decline in the level of spatial transport connectivity. The author substantiates conceptual areas, priorities, and tools for ensuring the spatial integration of the Northern region’s economy at the intra- and interregional levels.

Keywords: economic space, spatial integration, disintegration, connectivity of space, European North of Russia.

JEL classification: R12

 pp. 193-208

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