COULD A NEW AGRICULTURAL AUCTION MARKET IMPLEMENT A GOOD MARKETING MIX?

Siti Afni ANISAH

Undergraduate Alumni in Faculty of Agriculture, Universitas Gadjah Mada, Jl Flora Bulaksumur, Yogyakarta 55281, Indonesia

siti.afni.anisah@mail.ugm.ac.id

Lestari Rahayu WALUYATI

Senior Lecturer in Faculty of Agriculture, Universitas Gadjah Mada, Jl Flora Bulaksumur, Yogyakarta 55281, Indonesia

lestarirahayu_wlyt@ugm.ac.id

Agus Dwi NUGROHO*

Junior Lecturer in Faculty of Agriculture, Universitas Gadjah Mada, Jl Flora Bulaksumur, Yogyakarta 55281, Indonesia. PhD Student in Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences, Godollo, Hungary

agus.dwi.n@mail.ugm.ac.id

Abstract

As a new marketer, the Sleman auction market must compete with existing traders to meet consumer demand. One way to solve this problem by implementing a good marketing mix. This study aims to find out the implementation of the marketing mix in the Sleman auction market. The study was conducted in the Sleman Regency, Indonesia, from January to March 2020. The study used primary data from interviews with all auction market traders using a questionnaire and observation of various auction market activities. The data in this study was analyzed by the Likert scale. The study showed that implementing the marketing mix in the Sleman auction market was categorized as high. This is possible due to the managers’ professionalism, support from external parties, complete infrastructure, and good relationships with other stakeholders. However, the Sleman auction market managers must increase the promotion using social media, improve auction market service training, increase the number of contract workers, transparent when delivering information to traders, and fix the Standard Operating Procedure.

Keywords: Chili, Likert, Marketing Mix, Sleman Auction Market

JEL classification: D12, D44, Q13

 pp. 181-191

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BALI AND THE NEXT PROPOSED TOURISM DEVELOPMENT MODEL IN INDONESIA

Setiawan PRIATMOKO

PhD Doctoral School of Economics & Regional Sciences,Hungarian University of Agriculture and Life Sciences/MATE, Hungary and Lecturer at STIE Pariwisata API Institute, Indonesia

eraynesance@gmail.com

Moaaz KABIL

PhD Doctoral School of Economics & Regional Sciences Hungarian University of Agriculture and Life Sciences/MATE, Hungary and Lecturer at Cairo University, Egypt

moaazkabil@cu.edu.eg

Róbert MAGDA

Prof. Dr. Ηabil., Doctoral School of Economics & Regional Sciences Hungarian University of Agriculture and Life Sciences/MATE, Hungary

Magda.Robert@szie.hu

Edit PALLAS

Dr., Institute of Sustainability and Farming Hungarian University of Agriculture and Life Sciences/MATE, Hungary

pallas.edit@mate-uni.hu

Lóránt Dénes DAVID

Prof. Dr., Doctoral School of Economics & Regional Sciences Hungarian University of Agriculture and Life Sciences/MATE, Hungary

David.Lorant.Denes@szie.hu 

Abstract

The Indonesian government is currently boosting its tourism by using the success of the island of Bali as a model, the project is called Ten New Balis. This article examines previous studies and statistical data to presents a deep analysis of macro-environmental factors of tourism in Indonesia related to Bali as a development model. The study is based on Scopus articles associated with Indonesia and Bali tourism development articles and statistical data collected from the statistics bureau’s Indonesian office, BPS-Statistics. The thematic framework analysis and descriptive analysis describe complementary insight of tourism planning and development issues. Proposed future tourism development planning could be seen clearer by using mixed-method analysis. Extending different research articles databases will give a good result comparison.

Keywords: priority destinations, tourism planning, tourist account, tourism development, rural tourism

JEL classification: L83, O500, O21, O180, R1, R5

 pp. 161-180

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DIVERSIFICATION OF STRUCTURAL AND CRISIS RISKS IN THE ENERGY SECTOR OF THE ASEAN MEMBER COUNTRIES

Oleg ANDREEV

Samara State Economic University, Samara, Russia Andreev

oleg04@rambler.ru

Oksana LOMAKINA

Kuban State Agrarian University named after I.T. Trubilin, Krasnodar, Russia

olomakina88@rambler.ru

Ariadna ALEKSANDROVA

The Herzen State Pedagogical University of Russia, Sankt-Peterburg, Russia

araleksandrova@rambler.ru

Abstract

The study aims to assess the alternatives to the diversification of energy carriers in the ASEAN member countries in the context of minimizing the risks associated with the creation of an energy portfolio. To determine the level of diversification of energy carriers, the indicator of the diversification of the energy carriers of the country based on the Shannon-Wiener index is used. In order to identify possible changes in the energy market of the ASEAN member countries, three scenarios are proposed based on an increase in the share of renewable energy sources. The analysis of the energy production in the ASEAN member countries showed that Indonesia is the leader in the production of energy from traditional energy sources and Thailand has the most developed energy production from renewable energy sources. According to the two developed scenarios for increasing the share of renewable energy sources, there is an increase in the level of diversification of the energy sector in all countries considered. The assessment of possible deviations from the expected results according to the described scenarios for an increase in the share of renewable energy sources made it possible to single out countries affected by positive and negative deviations. 

Keywords: renewable energy sources, risk minimization, energy efficiency, power supply, scenario.

JEL classification: F2, F4, O2

 pp. 149-160

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