Author: vilma

ACTIVITY OF FOREIGN CAPITAL-OWNED ENTERPRISES IN POLAND – IS IT REALLY EMBEDDEDNESS SO FAR? THE CASE OF ŁÓDŹ METROPOLITAN AREA (POLAND)

MARIUSZ E. SOKOŁOWICZ

Department of Regional Economics and Environment, University of Łódź

90-014 Łódź, ul. Rewolucji 1905 r. no. 39

Ph. D., Assistant Professor, University of Łódź, Poland

sokol@uni.lodz.pl; http://www.region.uni.lodz.pl/Mariusz_Sokolowicz.html

Abstract:

This paper depicts the level of international capital flows attractiveness in Łódź Metropolitan Area in Poland and identifies the key attractiveness’ factors in the context of potential (or only hypothetical?) features that can decide about embeddedness of large, foreign capital-owned companies. From the point of view of the every territory’s aspiration to build its long-term competitive advantage, it is worth considering whether it is better for a region to be a “container” of cost-minimizing resources for foreign capital-owned enterprises or to offer a well developed environment, enhancing the innovative potential of both territory and its companies. A questionnaire-based research among foreign capital-owned companies having their subsidiaries located in the Łódź Metropolitan Area and employing more than 50 workers, has been conducted. It has revealed that among FDI location factors in this territory, cost factors definitely prevail. At the same time, one can observe relatively low importance of pro-efficiency location factors (except some elements of local educational offer), which could determine the potential for innovativeness of regional economy. Therefore, in Łódź Metropolitan Area and probably in most of other Polish regions, a change of the character of pro-investment policy should be considered. This “policy switch” shall be directed towards building more efficient environment for stronger economic ties at the regional level. This also means a need of strengthening the institutional framework for innovation by human resources’ development or development of research capacities of the public sector, which seems to be the most important aim for creating a potential for an effective “marriage” of global R&D network of TNCs with regional innovation system.

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PROFILING CULTURAL TRAVELERS ON THE BASIS OF A CONSUMER BEHAVIORAL APPROACH

Katsoni Vicky, MBA, Ph.D,

Lecturer, Dept. of Hospitality and Tourism Management,

School of Business and Economics, TEI of Athens,

E-mail:katsoniv@teiath.gr

Papageorgiou Athina, Ph.D,

Lecturer, Dept. of Hospitality and Tourism Management,

School of Business and Economics,TEI of Athens,

E-mail:papageorgiouath@yahoo.gr

 

Giaoutzi Maria, Professor NTUA,

Dept. of Geography and Regional Planning,

School of Rural and Surveying Engineering,

National Technical University of Athens,

E-mail: giaoutsi@central.ntua.gr

 Abstract:

This article identifies typical patterns of information sourcing behavior in the travel decision process of the cultural traveler. Trip characteristics, degree of packaging, choice of accommodation and sociodemographic variables are also discussed. Using data from the province of Arcadia, Greece, which serves as the research field of a longitudinal study, the present article provides some new insight into how information search affects cultural travelers. Tourists interested in learning about the local culture/history would primarily seek information on their destination place from recommendations made by friends and family and secondly by looking for information on the Internet. The findings suggest strategies for marketing management decisions and a comprehensive understanding of the cultural travel market segment from a consumer behavior perspective.

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A STUDY ON THE CONTEMPORARY RISEN ISSUES IN THE MERGERS AND ACQUISITIONS: STRATEGY OF THE MEXICAN BUSINESS LEADERS

 

José G. Vargas-Hernández, M.B.A;Ph.D.
Profesor Investigador miembro del Sistema Nacional de Investigadores
Departamento de Mercadotecnia y Negocios Internacionales
Centro Universitario de Ciencias Económico Administrativas Universidad de Guadalajara. Periférico Norte 799 Edificio G-306
Zapopan, Jalisco C.P. 45100; México
Tel y fax: +52(33) 3770 3343 Ext 5097
josevargas@cucea.udg.mx,jgvh0811@yahoo.com,

jvargas2006@gmail.com

 

Mohammad Reza Noruzi, EMBA, PhD Candidate

Policy Making in Public Sector

Islamic Azad University, Bonab Branch, Iran

Young Researchers Club Member, IAU Bonab, Iran

Tell: +98- 412-7238893-5

mr.noruzi@modares.ac.ir    mr_norouzi@pnu.ac.ir   mr.noruzi.pnu@gmail.com

 Abstract:
The corporate strategy is critical to achieving the goals of the firm and must be set out clearly and according to their needs. M & As have become a trend for the growth of Mexican companies, despite having diverse motivations through the description of their implementations in the three largest Mexican firms and the results we achieved demonstrate the effectiveness of this type strategic alliances and other useful items detected less consolidated companies.

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