PROFILING CULTURAL TRAVELERS ON THE BASIS OF A CONSUMER BEHAVIORAL APPROACH

Katsoni Vicky, MBA, Ph.D,

Lecturer, Dept. of Hospitality and Tourism Management,

School of Business and Economics, TEI of Athens,

E-mail:katsoniv@teiath.gr

Papageorgiou Athina, Ph.D,

Lecturer, Dept. of Hospitality and Tourism Management,

School of Business and Economics,TEI of Athens,

E-mail:papageorgiouath@yahoo.gr

 

Giaoutzi Maria, Professor NTUA,

Dept. of Geography and Regional Planning,

School of Rural and Surveying Engineering,

National Technical University of Athens,

E-mail: giaoutsi@central.ntua.gr

 Abstract:

This article identifies typical patterns of information sourcing behavior in the travel decision process of the cultural traveler. Trip characteristics, degree of packaging, choice of accommodation and sociodemographic variables are also discussed. Using data from the province of Arcadia, Greece, which serves as the research field of a longitudinal study, the present article provides some new insight into how information search affects cultural travelers. Tourists interested in learning about the local culture/history would primarily seek information on their destination place from recommendations made by friends and family and secondly by looking for information on the Internet. The findings suggest strategies for marketing management decisions and a comprehensive understanding of the cultural travel market segment from a consumer behavior perspective.

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A STUDY ON THE CONTEMPORARY RISEN ISSUES IN THE MERGERS AND ACQUISITIONS: STRATEGY OF THE MEXICAN BUSINESS LEADERS

 

José G. Vargas-Hernández, M.B.A;Ph.D.
Profesor Investigador miembro del Sistema Nacional de Investigadores
Departamento de Mercadotecnia y Negocios Internacionales
Centro Universitario de Ciencias Económico Administrativas Universidad de Guadalajara. Periférico Norte 799 Edificio G-306
Zapopan, Jalisco C.P. 45100; México
Tel y fax: +52(33) 3770 3343 Ext 5097
josevargas@cucea.udg.mx,jgvh0811@yahoo.com,

jvargas2006@gmail.com

 

Mohammad Reza Noruzi, EMBA, PhD Candidate

Policy Making in Public Sector

Islamic Azad University, Bonab Branch, Iran

Young Researchers Club Member, IAU Bonab, Iran

Tell: +98- 412-7238893-5

mr.noruzi@modares.ac.ir    mr_norouzi@pnu.ac.ir   mr.noruzi.pnu@gmail.com

 Abstract:
The corporate strategy is critical to achieving the goals of the firm and must be set out clearly and according to their needs. M & As have become a trend for the growth of Mexican companies, despite having diverse motivations through the description of their implementations in the three largest Mexican firms and the results we achieved demonstrate the effectiveness of this type strategic alliances and other useful items detected less consolidated companies.

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COLOURFUL ENTREPRENEURSHIP IN DUTCH CITIES: A REVIEW AND ANALYSIS OF BUSINESS PERFORMANCE

Mediha Sahin

Dept. of Regional Economics, VU University Amsterdam m.sahin@ vu.nl

Alina Todiras

Dept. of Regional Economics, VU University Amsterdam todiras.alina@gmail.com

and

Peter Nijkamp

Dept. of Regional Economics, VU University Amsterdam p.nijkamp@vu.nl

Abstract:

Entrepreneurship has clearly evolved as a critical element in the organization and restructuring of modern economies. It has been further fostered by the deregulation and privatization process in many Western countries. In addition, governments have acknowledged and started promoting the role of entrepreneurship in stimulating economic growth and development. In recent decades, we witness an increasing importance of migrant (or ethnic) entrepreneurs, in particular in big cities in the Western world. The aim of the present study is to provide both a contextual and empirical framework for assessing the business performance of migrant entrepreneurs in major cities in the Netherlands. The study is organized as follows. After an exposition of entrepreneurship and migrant entrepreneurship, the urban orientation of this new form of entrepreneurship is highlighted. Then the database and the methodology are presented. Next, the statistical findings are provided, followed by a concluding section.

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