Ilias P. VLACHOS
Northumbria University, UK
George P. MALINDRETOS
Harokopion University, Greece
Purpose: Sufficient support of the sustainability of farm products embedded in a region (such as Products of Designated Origin / PDOs) to overcome significant obstacles to access domestic and remote markets. Main research question is how to overcome such inherent difficulties and transform them into challenges and opportunities to the new market environment.
Design/methodology /approach: Combination of simplicity with the complicated issue of sustainability for awareness of small farmers SMEs and their collective representatives. Improve the understanding of the Sustainable Supply Chain Management (SSCM), to facilitate sustainability through use of the ‘Bellagio Principles’ for assessing sustainability of local farm products and facilitating further enhancement. Use of certain PDOs farm products of the Messinian region of Greece, such as local Sfela Feta cheese, olive oil, olives and raisins, to assess sustainability and improvement. Formation of a conceptual constructive action R&D framework of broader use in building-up and performing implementation of holistic supply chain strategy.
Expected Findings: Providing better understanding of the SSCM. Insights on how SMEs co-operatives can collectively apply holistic strategies concerning local farm PDOs to fulfil competitiveness and sustainability requirements, under variant product and market conditions.
Originality / Value : Improving the know-how, focusing on the sustainability of regional, traditional products and its effects upon supply chain performance and market access. Practical implications for regional-based farm SMEs in the design of holistic value creation strategies to produce sustainable competitive advantage. Interactive cause and effect dynamic implications of sustainable development on social, economic and physical environment.